The holidays are a busy time for everyone, but it's also a great time to support local businesses. If you're thinking about running a holiday shop local campaign, there are a few things you can do to make sure it's a success. First, start early and give yourself plenty of time to plan and promote the campaign. Second, make use of social media and other marketing channels to spread the word. And finally, offer incentives for people to shop locally, such as discounts or special offers. By following these tips, you can ensure that your holiday shop local campaign is a success. Here are some additional ideas to keep in mind courtesy of the Oldham Chamber & Economic Development.
How Your Business Can Give Back
One of the best ways to show your support for the community is to give back during the holidays. There are many ways to do this, such as donating a percentage of sales to a local charity or giving away products or services to those in need. Whatever you do, make sure you promote your charitable efforts as part of your holiday shop local campaign. This will show customers that you care about more than just making a profit.
How to Launch Your #ShopLocal Campaign
There are many ways to launch a successful holiday shop local campaign. One way is to partner with other local businesses and co-host events or offer joint discounts. You can also promote your campaign through social media, email marketing, and traditional advertising. Make sure you use the hashtag #ShopLocal when promoting your campaign on social media. This will help people find your campaign and learn more about it.
Running a Successful Promotional Campaign
So how do you run a successful holiday shop local promotional campaign? First, start by spreading the word. Use social media, fliers, and word-of-mouth to let people know about your campaign. Next, offer incentives. People are more likely to participate if they feel like they're getting something in return. This could be anything from discounts to free shipping. Finally, make it easy for people to shop locally by providing a list of participating businesses. By following these simple tips, you can run a successful holiday shop local campaign that will benefit both your community and your bottom line.
How to Incentivize Local Shopping During the Holidays
It can be difficult to get people to shop at local businesses when there are big box stores and online retailers competing for customers. There are a few things that local businesses can do to incentivize holiday shopping, though. One is to offer discounts or special deals that are only available to local shoppers. Another is to host holiday-themed events, like tree lighting ceremonies or gingerbread decorating contests. Finally, local businesses can partner with other local businesses to create a holiday shopping guide that promotes all the great places to shop in the area. By taking a few simple steps, local businesses can make themselves more appealing to holiday shoppers and encourage people to support the local economy this holiday season.
Offer a PDF Gift Guide
Once you have local shoppers in your store, you want to make sure that they are able to easily find items for everyone on their list. You can help them out with a PDF gift guide to suggest great gift ideas. Just type up a useful list in your word processor, and convert it to a PDF – you can use a PDF converter for this. Once complete, post it to your website, share it via email, and print copies to hand out to customers in your store.
Use Joint Marketing and Co-Hosted Events to Boost Multiple Businesses
A great way for businesses to support one another during the holidays is by partnering up for joint marketing and co-hosting events. This way, businesses can pool their resources and reach a wider audience with their holiday shop local campaigns. By working together, businesses can make a bigger impact on their community and strengthen the local economy.
A holiday shop local campaign is a great way for businesses to give back to the community and support the local economy. There are many ways businesses can participate in such campaigns, including partnering with other businesses, offering discounts, and promoting their campaigns through social media and email marketing using the hashtag #ShopLocal. Such campaigns benefit not only individual businesses but also the entire community by supporting economic growth.
Looking for business support in Oldham County? The Oldham Chamber & Economic Development champions our community’s economic and cultural growth through networking, events, and advocacy. Become a member today!
This Hot Deal is promoted by Oldham Chamber & Economic Development.