In uncertain economic times, it's important to make sure your business is doing all it can to stay afloat. One of the best ways to do this is by making updates and improvements to your website. From improving navigation and adding customer testimonials to implementing SEO best practices and staying on top of broken links, there are many ways to improve your small business website for growth. The Oldham Chamber & Economic Development is here to help with these tips for website optimization:
Simplify Navigation
One of the most important aspects of any website is its navigation. If customers can’t find what they’re looking for quickly and easily, they will likely move on to another website within seconds, and it could be one of your competitors. Make sure your website has an intuitive menu system that makes it easy for customers to find what they need without having to search around too much.
Add Customer Call-Outs
Customer testimonials can be a great way to build trust with potential customers who may be unfamiliar with your business or brand. Ask your current customers for reviews or feedback about their experience with you so that you can include them on your site. This will help new customers feel more comfortable doing business with you since they know other people have had a positive experience in the past.
Use SEO Tactics To Be Seen
Search engine optimization (SEO) is essential if you want your website to appear prominently in search results when potential customers search for related terms. Implementing SEO best practices such as optimizing page titles, meta descriptions, and image alt tags will help ensure that your site appears higher up in the rankings when someone searches for something related to what you offer. You can also utilize videos and infographics on pages to boost your ranking.
Revamp Your Content Often
It's important to keep content fresh on your website so that visitors don’t get bored or think your site isn’t up-to-date anymore. Update pages regularly with new information or promotions so that people keep coming back again and again. If you don't already have a blog, consider starting one and updating it every day.
Address Broken Links Right Away
There may come a time when something goes wrong with your website, such as broken links or pages. This is where having basic coding skills comes into play, as being able to fix any issues yourself without having to hire someone else saves both time and money. Take a look online to find coding courses or tutorials so you can stay on top of those issues and prevent customer loss.
Utilize PDF Tools
PDFs are a great way to protect both businesses and customers from fraud or theft, as they provide added security features such as encryption, password protection, and digital signatures. Consider using PDFs if you accept payments online from customers, as it adds an extra layer of security that helps protect against fraudulent activities like identity theft. You can try this tool if you need customers to fill out and sign forms on your site securely.
Making updates and improvements to your small business website can help encourage growth during uncertain economic times while providing peace of mind. From improving navigation to utilizing PDF tools in order to simplify and protect your most sensitive documents, there are several things you can do to ensure that your site is optimized. Keep track of the changes you make so you can assess their efficiency over time.
The Oldham Chamber & Economic Development can help your small business grow successfully. Take a look at the resources we offer today!
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